Jade the Designer

I am a full-time contractor for Insticator, a publisher monetization platform, based in New York, NY. I work alongside the marketing team designing premium including web assets and visual social media content as well as other internal and external marketing materials, including: decks, case studies, one-sheeters, digital newsletters, SEO blogs, merch & other conference materials, as well as other internal design tasks through the use of vector illustration, photo editing, A.I generation, social media & content strategy, layout design, and brand identity.

I am a full-time contractor for Balihoo, a child company of Insticator. I work alongside the marketing team designing premium content, including web assets and visual social media content as well as other internal and external marketing materials, including: decks, case studies, one-sheeters, digital newsletters, SEO blogs, merch & other conference materials, as well as any other design tasks needed through the use of vector illustration, photo editing, A.I generation, social media & content strategy, layout design, and brand identity.

I am a full-time contractor for OKO, a subsidiary company of Insticator, with a focus on CTV. I work alongside the marketing team to design premium content, including web assets and visual social media content, as well as other internal and external marketing materials, including: decks, case studies, one-sheeters, digital newsletters, SEO blogs, merch & other conference materials, as well as any other design tasks needed through the use of vector illustration, photo editing, A.I generation, social media & content strategy, layout design, and brand identity.

Cool Media, a subsidiary of The Cool Company (formerly known as Insticator) is an ad tech company based in Australia with an emphasis on CTV. The mission:  delivering real results by helping partners scale, optimize, and reach their goals. Cool Media empowers partners to succeed in an exciting new marketplace by providing them with more accurate information backed by trusted top media agencies and brands such as Acer, Taska, Suzuki, and more. 

Decide Technologies (formerly known as LockerDome) is an adtech and digital marketing company focused on the smart use of AI. My tasks include: designing live ad creatives, polls, quizzes, decks, case studies, and custom landing page assets for clients. I am also held accountable for Decide’s internal design needs such as rebranding and consistency of new brand identity, digital marketing social graphics, event flyers, social media posts, office emergency evacuation floor plan, digital wallpapers, branded office merch, employee avatars, light animation work, business cards, employee handbook (and other important documentation), monthly newsletters, digital employee welcome flyers, etc. I also have experience with project management through individual + team goal tracking and pulse reporting.

Black Women Who Feel Deeply is a community created by a black woman with big emotions. This company is dedicated to offering black women a safe space to heal through gentle introspection, networking, and spirituality. Our motto is to let it out, and let it go. Too often, we expect black women to remain “strong” while carrying the mental, physical, and emotional weight of so much: motherhood, corporate and work related responsibilities, everyday life, social judgments and expectations, etc. We pour so much into other people and things that we often forget to pour into ourselves. We deserve a safe space to properly express and release our emotions. We are not angry, and we deserve to have our voices heard. We are allowed to be sensitive, soft, and emotional. Black Women Who Feel Deeply offers access for black women to share their stories, as well as tools and techniques that provide the opportunity for healing.

I briefly occupied the role of Social Media Assistant for Sophia’s Crowns Flower Shop. Daily tasks included creating engagement-driven graphics and digital event flyers, as well as posting, sharing, and resharing content (via stories, post, reels, etc.) on platforms such as Instagram, Twitter and Facebook. I also monitor and respond to comments and direct messages in a timely manner, managed regular posting schedules & ad spend, developed miscellaneous content to increase sales and followership, and reviewed dashboard analytics to assess success and recommend improvements for future ads.

FleishmanHillard is one of the longest standing and biggest PR firms in St. Louis. There I worked with skilled designers getting first—hand experience in a corporate setting and the opportunity to design for a variety of popular clients through illustration, layout, photography, and production work. I completed numerous projects including creating on—screen video art cards for commercials, creating web mockups for email alerts, table top video campaigns, promotional social media material, creating in-house benefit cards for employees, etc. 

Digital surrealism has become an outlet for creating conscious art celebrating the essence of black people and black joy. Highlighting the divinity of what it means to be black the visual work presented here is celestial and almost romantic-like. With notes of futurism, the message behind it all is rooted in pride, positivity, light, awakening, and royalty. To rise up to in one’s power and reject the societal narratives around black stories. Black is king.

Logos are one of my strong points as a designer and creating them is something I really enjoy doing. I am firm believer in supporting local creatives, their brands, and their growing small owned businesses. Displayed is a collection of my most recent work with each logo unique and specific to that brand. 

Everything is Everything is book about healing, self love, and filled with positive affirmations. The spectrum of softness and strength is expressed in a gradient like color palette ranging from pale and delicate pinks to brilliant and bold hues of dark blue. The designs feature a geometric like quality inspired by modern contemporary artistry juxtaposed by a minimalist typographic layout.

Illustrating is a form of visual expression, communicating messages through a variety of styles unique onto the creator. Coming from a fine art background, vector illustration was something that came naturally early on in my graphic design career. It is also something that I love to do. Experimenting with different style techniques and having an advanced skill-set in Adobe Illustrator I am able to work closely with clients to develop original, free-flowing creatives ranging from book covers and awareness campaigns to custom type and conscious visuals.

A collection of miscellaneous designs featuring merch for Planned Parenthood to websites for the Basketball Academy of Excellence. Other work includes: some UX/UI designs, book covers, infographics, digital collages, brand guides, digital newsletter templates, labels, business card designs, and more.

Designing cover art for local music artist is one of my most requested design inquiries. Minimalism and geometric symmetry play a huge role when it comes to creating these custom visual displays. When creating, I not only take into account the vision of the artist and what they desire to see, but use the sound of the tracks as inspiration, reflecting that into the design. Displayed is a collection of my most recent work. 

Freelancing, using a futuristic, minimalistic approach, is a huge part of my design aesthetic. Designed for various local art events and featured celebrations by style focuses on bold typography, clean lines, and geometric shapes. 

Focusing on bold typography and layout, Black Hole is a poetry book highlighting my hidden talent for creative writing. Written in stages, Black Hole is a private collection of my most intimate and immediate thoughts, feelings, and emotions accumulated over the years dealing with love, pain, and heartbreak. The book features a strict black and white color palette and plays on both loud and soft typography. This sets the tone and emotionally connects the reader. The allowance of actual feeling the words on the page creates a more personal experience for the reader as design and poetry harmonize.